Jan 15, 2013 9:00am EST
cliche about analog dollars and digital dimes, now mobile pennies. as more and more of the eyeballs and the audience is going to mobile, the ability to monetize it becomes even more challenging. so facebook and google and a lot of companies have really a great mobile strategy. i'm not sure that the true big dollars are going to be there -- >> they've got to be there at some point, don't they? if that's the way people are digesting content? >> i don't know if you're going to be able to monetize it to the same degree that you were able to monetize it in the old business. >> what does that mean? >> i think what it means is it's a great time to be a consumer. the consumers will have more choices to get their content than they ever had before. they'll have a ball. the question is, even the content owners. it's not quite as easy to just say, well, gee, i have this content and i can then sell it across all of these platforms. you know? the people who are the big winners are the nfl, you know, people like that. what the nfl has done, interestingly, is they've done a network television deal.